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We envision. We design. We invent.
... and your products have delighted our customers for decades. KitchenBathPros.com is pleased to present you with a professional community open to new ideas and experiences. A community open to experiencing your message in an exciting new way ...
Dear Product Provider,
This is the first industry community focused solely on uniting kitchen and bath professionals to share experiences, generate new ideas and build business. KitchenBathPros.com represents the convergence of the best and brightest in our business. It is a groundbreaking achievement for our industry.
Our members put your products into thousands of homes every year. They are the pros, and they invent the ultimate masterpieces with your products taking center stage. They are the influencers in the industry. Their opinions matter and we've brought them together to take the kitchen and bath industry to the next level.
Our goal is simple. Build a forum for professionals to discuss their challenges and share their successes. Kitchen and Bath Professionals spend quality time on KitchenBathPros.com - quality time spent surrounded by your message. More time = more exposure.
As a premiere product provider, your dedication to this industry is unmatched. It is through your commitment to produce high quality products that we are able to "wow" our customers and provide them with beautiful and functional designs. By partnering with KitchenBathPros.com, your support of the design community will be apparent. Your message will be heard.
Become a partner of KitchenBathPros.com. Let's work together to actively support the kitchen and bath professionals who specify your products every day. Be a participant in this turn-of-the-page concept for our industry. Reach out to an audience who will experience your message in an exciting new way.
We welcome you to the site and we look forward to a long and rewarding future as we build the next chapter of this industry together.
Welcome to "the next big thing" for the kitchen and bath industry!
Best Regards,
The KitchenBathPros.com Staff
ADVERTISING INFORMATION
Our Mission
KitchenBathPros.com is committed to creating a central forum for professionals in the kitchen and bath industry to collectively share knowledge and information through a network of focused issues for the purpose of enhancing our value to the public at large, to build more successful businesses for our members and to create an interconnected professional community, raising the bar of excellence ever higher for the kitchen and bath industry.
Our Member Profile
Just as our name suggests, our members are the professionals that design and shape this industry. Among our participants you'll find:
- Certified Kitchen Designers (CKD)
- Certified Bath Designers (CBD)
- Kitchen and Bath Designers
- Cabinet Shop Woodworkers
- Interior Designers
- Architects
- Contractors
- Manufacturers
- Manufacturers' Representatives
Consumers are a targeted audience as well. We're ready for their mindshare. Front and center on the home page is a call-to-action directed at consumers. They are strongly encouraged to do two things: 1) to find a designer and 2) to explore product information and showcased messages found throughout our site. A bonus market to be cultivated on KitchenBathPros.com.
The results are in. Two recent studies by the MSN Network and the Advertising Research Foundation revealed stunning, measurable, results on the effectiveness of online advertising. One study (commissioned by MSN Network) showed that online advertising can increase brand awareness by 300 percent. What's more, those surveyed said they were three times more likely to purchase a product from companies that did have an online ad compared to those that did not.
The research shows that
- Brands which increase their online advertising benefit from:
increased brand awareness
brand attributes
purchase intent
- Higher online frequency can boost branding effectiveness by 42%
- TV, print and online advertising are each effective at branding, yet online advertising is far more cost-efficient
- If a media mix is planned, Internet advertising must play a significant part.
- Advertising on the Internet can dramatically improve a brand's ROI in overall marketing
"The culmination of a yearlong investigation of the relative effectiveness of and synergies between online and traditional media advertising shows that online advertising's share in the media mix can have a significant increase in the effectiveness of an overall advertising campaign." - New York, NY - February 6, 2002. Advertising Research Foundation
The benefits of advertising on KBP:
- Reach your product specifiers directly
- Bonus consumer market targeted
- More user time on KBP = far more ad exposure
- Build customer loyalty
- Boost your sales and branding
- Increase traffic to your site
- Acquire new prospects for your products
Advertising Packages
Custom advertising packages are available. Call our sales staff today and we'll put together a package that is perfect for the market you wish to target. KitchenBathPros.com was built by a designer for designers - we know exactly where your message needs to be!
We've put together a dynamic list of high value opportunities that won't break the bank! We've made it so easy for you to advertise. What are you waiting for?
Banners and Buttons
Be bold! Banners and buttons get you noticed. Let us help you choose the page that best suits your needs - and we've got plenty to choose from! As an added bonus, if you sign up for three or more pages we'll give you a 10% discount across the board.
HOME PAGE SPOTS/FEATURE PAGES
| Banner/Buttons Home Page (8) ROS |
468x60-30K or 140x60-15K |
$850/mo. Upper Page Position |
| Buttons |
Home Page (8) ROS 140x60-15K |
$650/mo. Lower Page Position |
| Featured Product on Home Page |
Photo/in-depth story |
$450/mo. Center/Home Page |
| Premium Banner-Pro Gold |
Size: 468 x 60, 30K |
$450/mo. Category Page |
| Premium Banner-Pro Silver |
Size: 468 x 60, 15K |
$350/mo. Category Page |
| Premium Banner-Pro Bronze |
Size: 468 x 60, 15K |
$250/mo. Category Page |
Home Page ROS (run of site):
This position offers you the widest exposure on KBP. With 100+ pages to be seen on, combined with quality time spent on our site by the pros, the home page banner or button is a value-rich position. Wherever the pros go, your message will be front and center. Limited to 8 sponsors in each position. Exclusivity is available. The Featured Product is positioned on the center of the home page (only) and offers a photo and in-depth product description.
Feature Page Opportunities:
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Pro Gold:
Consumers Page
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Pro Silver:
About Us
Weekly Workshop
Feature Articles
Resources
Get Published
KBP News
Daily Poll
Design Savvy
Weekly Tip
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Pro Bronze:
My Ideas File
Field Editors List
Humor (all pages)
Inspiration
Submit an Article
Endorsements
Case Studies
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FORUM SPONSORSHIPS
| Sponsor Entire Forum (4) |
Button 140x60-15K |
$750/mo. |
| Sponsor Individual Topic |
Text link to your website - next to topic name |
$350/mo. |
| Sponsor Add'l Topics |
Text link to your website - next to topic name |
$195/mo. each |
The Forums are where the pros hang out. It's where they ponder the topic list and return again and again. It is the forum's "home page." Limited to 4 sponsors for the entire Forum sponsorship. Here's where you can pinpoint your target audience!
KBP NEWSLETTER
| Premium Position |
Size: 150 x 100, 15K plus 100 word text count |
$400/Issue |
| Standard Position |
Size: 468 x 60, 15K plus 50 word text count |
$300/Issue |
| Side Button Position |
Size: 140 x 60, 10K |
$150/Issue |
The KBP Newsletter reaches the designers directly, as they start their day. Content is rich, current, and useful. It's one of the best ways to make a personal connection with those who specify your products! Limited to two sponsors. Two issues per month.
PRODUCT SHOWCASE
| Premium Listing |
Contact information and link |
$299/annually |
| Additional category |
Contact information and link |
+$150/annually |
| 3 or more categories |
Contact information and link |
+$75/each annually |
| Show Logo |
Color Logo |
+$100 |
The Product Showcase goes to work for you in several important ways! First, it's in a prime position on the home page. Secondly, consumers are directed to explore the products for use in their projects. Third, it is a very convenient resource for designers. And last but not least, it is a visually beautiful page, setting the scene for a feeling of quality and good design to come from the products listed here.
Join us as, together, we turn the page to a brighter future for our entire industry. Join us in helping kitchen and bath designers achieve success. We look forward to building a mutually satisfying relationship and we welcome your support. Your message will be heard.
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